Don't Hire Anybody to Build Your Website
Before Reading This
Author of websites, direct mail letters, and Yellow Page Ads guaranteed
to make you money.
Most businesses (including
lawyers) don't ask a number of important questions when they choose a
web design company.
They look almost always for a
good-looking site (which is fine) or a glitzy site to simply project an
image. But they pay too little attention about what will actually make
a prospective client want to call you.
And it's not your fault,
because you're a lawyer, not a marketing specialist.
Here's the questions you should
really be asking before signing anything if you want more clients.
What's your background in
direct response marketing?
Without this kind of background
they don't know what makes people buy, and therefore, they don't know
how to sell you to prospective clients.
What types of things do you put
in my website that will make prospects contact me?
If they don't say that they put
in information that tells what you will do for your client, you're
talking to the wrong firm. If they don't say they'll appeal to a
prospect's emotional needs and hot buttons, you're talking to the wrong
firm. If they don't say that they'll credentialize you by showing that
you're the expert by the information your website provides, you're
talking to the wrong firm.
Do you use flash?
If they do, that's bad, because
search engines can't find sites that use flash. You're invisible to
Can you show me examples of the
keywords and meta-tags you put on a website?
There should be at least 20-25.
What search engines do you
register me with?
There's actually less than two
dozen search engines that matter. If they say hundreds, or thousands,
or hundreds of thousands, you may be impressed, but the others are
really irrelevant, or they're not search engines to begin with.
Should I sign up for search
engines that charge on a pay-per-click or a flat fee per year basis?
These are now critically
important to directly getting you quickly listed and placed in a high
position when someone does a search for a DUI/DWI lawyer.
Can I get references of
attorneys I can call to get their opinion of what they think of your
If they say no for any reason,
you are, in my humble opinion, buying a pig in a poke. You can call any of
my clients that you wish to.
Will you continue to optimize
my position with no extra costs?
What percentage of your clients
eventually stop doing business with you?
Do you guarantee your marketing
after I've paid you?
I do. In fact, you don't pay me
anything until, when, and if I bring you more business. You should pay
for results, not marketing.